An investor is like a game master, bounded within the rules, who can decide the strategy to play the game.
Before proceed with in depth discussion of possible strategy using upside potential downside risk data, we will use the concept of soccer game to illustrate strategy formation, providing an overview to ease understanding.
Assuming you are team manager for famous soccer team competing in Premier League.
At the beginning of the season, you are allocated with a lump sum of money as fund to form a soccer team for the season.
We will assume that the team is assemble base on the require strategy set forth by the team manager.
The team manager is empower to use any combination of most conservative strategy of 10 – 0 – 0 to most aggressive strategy of 0 – 0 - 10, to achieve the goal set forth against each opponent.
Table below summarizes all possible combination of strategies that the team manager can employed from the same team of players.
There are a total of 66 combinations of strategy, where some might look ridiculous; but as long as it meets the required outcome, the strategy can be considered as useful and productive.
Throughout our experience following through soccer game, we can observed that only 9 out of 66 combinations of strategies ( highlighted in green ) is use frequently by the manager while others might use once in a blue moon when facing extremely weak or strong opponent.
For example, strategy 1 might be use when the team is facing extremely strong opponent with low probability of winning. The team manager decided to use most conservative strategy, hoping to secure 1 valuable point from the opponent.
Strategy 66 might be used when the team is facing extremely weak opponent with high probability of winning. The team manager decided to use most aggressive strategy to concede as much goal different possible to secure 3 points while provides advantages in goal difference against other team in the league.
If we plot frequency of each strategy used into a chart, it will demonstrate a bell curve which slightly skew to the left as illustrated below.
The slightly skew to the left is another example of risk adverse behaviour of human being.
Throughout our experience following through soccer game, we can observed that only 9 out of 66 combinations of strategies ( highlighted in green ) is use frequently by the manager while others might use once in a blue moon when facing extremely weak or strong opponent.
For example, strategy 1 might be use when the team is facing extremely strong opponent with low probability of winning. The team manager decided to use most conservative strategy, hoping to secure 1 valuable point from the opponent.
Strategy 66 might be used when the team is facing extremely weak opponent with high probability of winning. The team manager decided to use most aggressive strategy to concede as much goal different possible to secure 3 points while provides advantages in goal difference against other team in the league.
If we plot frequency of each strategy used into a chart, it will demonstrate a bell curve which slightly skew to the left as illustrated below.
The slightly skew to the left is another example of risk adverse behaviour of human being.
Now, let’s switch our focus from Soccer World back to Investment World, using the same concept illustrated for practical investment application.
First, we assume ourselves as Investment Manager, provided with upside potential – downside risk data (equal to a group of players) for investment strategy determination to meet our target (required rate of return).
Probability of Upside potential + Probability of downside risk = 1
Thus, when combining both upside potential % and downside risk % will equal to 100%
Next, we will put together possible combination of strategy from upside potential - downside risk data provided.
Table below illustrate possible combination of strategies with 12 out of 55 combinations of strategy is recommended for actual practice in investment world.
First, we assume ourselves as Investment Manager, provided with upside potential – downside risk data (equal to a group of players) for investment strategy determination to meet our target (required rate of return).
Probability of Upside potential + Probability of downside risk = 1
Thus, when combining both upside potential % and downside risk % will equal to 100%
Next, we will put together possible combination of strategy from upside potential - downside risk data provided.
Table below illustrate possible combination of strategies with 12 out of 55 combinations of strategy is recommended for actual practice in investment world.
Recommended strategy for investing in Mutual Fund, ETF (Exchange Traded Fund) and Index Fund.
Investing in mutual fund, ETF and Index Fund is more straight forward where investor focuses only on the changes in overall market sentiment instead of individual stock.
Investor can use OVERALL market upside potential – downside risk % to determine enter and exit strategy. For Mutual Fund, this can be use as switching reference.
For example, Investor with 20% targeted annual compounded return can choose either one of the option below, depending on level of risk tolerance.
Investing in mutual fund, ETF and Index Fund is more straight forward where investor focuses only on the changes in overall market sentiment instead of individual stock.
Investor can use OVERALL market upside potential – downside risk % to determine enter and exit strategy. For Mutual Fund, this can be use as switching reference.
For example, Investor with 20% targeted annual compounded return can choose either one of the option below, depending on level of risk tolerance.
For investor with investment allocation at constant interval, recommendation is to accumulate the allocation and only invest in Mutual Fund, ETF or Index Fund when enter timing emerged.
For example, an investor who contributes $1000 constantly per month is practicing investment strategy of entering at 70% upside potential and exiting at 30% upside potential. He will only invest in Mutual Fund when upside potential is high and Cash/Bond Fund/Money Market Fund when upside potential is low. Expected rate of return is 20%.
Illustration below represents enter and exit timing for the investor investment strategy.
For example, an investor who contributes $1000 constantly per month is practicing investment strategy of entering at 70% upside potential and exiting at 30% upside potential. He will only invest in Mutual Fund when upside potential is high and Cash/Bond Fund/Money Market Fund when upside potential is low. Expected rate of return is 20%.
Illustration below represents enter and exit timing for the investor investment strategy.
Recommended strategy for investing in individual stock
Investing in individual stock will be more risky as compare to investing in Mutual Fund, ETF or Index Fund due to unsystematic risk which is not diversified away.
Unsystematic risk is risk specific to each individual stock but when combine together, such as in Mutual Fund, ETF or Index Fund with a pool of stocks, will be partially or fully diversified away.
Investing in individual stock will required close monitoring of market movement, but might be rewarding with higher return.
Investing in individual stock will be more risky as compare to investing in Mutual Fund, ETF or Index Fund due to unsystematic risk which is not diversified away.
Unsystematic risk is risk specific to each individual stock but when combine together, such as in Mutual Fund, ETF or Index Fund with a pool of stocks, will be partially or fully diversified away.
Investing in individual stock will required close monitoring of market movement, but might be rewarding with higher return.
Three recommended investment strategies, illustrated one by one as below:
☺ Use OVERALL market upside potential as reference
☺ Use individual stock upside potential as reference
☺ Use individual stock upside potential for stock selection and OVERALL market upside potential for fund allocation
Before demonstrating each recommended strategy, let’s assume upside potential percentage for 10 stocks, A to J from month 1 to 9 is provided as below
☺ Use OVERALL market upside potential as reference
☺ Use individual stock upside potential as reference
☺ Use individual stock upside potential for stock selection and OVERALL market upside potential for fund allocation
Before demonstrating each recommended strategy, let’s assume upside potential percentage for 10 stocks, A to J from month 1 to 9 is provided as below
This set of data will be use to analyzed each investment strategy.
Use OVERALL market upside potential as reference
This strategy will use OVERALL upside potential as indicator, regardless of movement of each individual stock.
In this strategy, investor will decide based on OVERALL market upside potential % for timing to enter and exiting the market.
Let’s assume an investor using 70% upside potential as indicator to enter the market and 30% upside potential to exit the market.
Assume the allocated investment fund is $100,000, which will be equally invested among all stocks in the list, regardless of individual stock upside potential %.
In month 1, when OVERALL upside potential at 70%, entering market signal is triggered. The investor will invest $10,000 in each individual stock in the list.
From month 2 to month 8, when OVERALL upside potential fluctuate in between 30% - 70%, the investors will hold the stocks.
In month 9, when OVERALL upside potential breaks 30% level, selling signal triggered. All stocks in the list will be sold. The investor will be holding cash and entering the market again when OVERALL upside potential breaks 70%.
In between, investor will closely follow through the market while patiently waiting for timing to enter the market.
Table below summarized the return from this strategy.
Advantages:
☺ Easy to implement
☺ Do not required closely follow through in market changes
☺ Passive investment strategy which does not require frequent transaction.
☺ Lower risk through diversification effects.
Disadvantages:
☺ Return might be lower as compare to aggressive investment strategy.
Use individual stock upside potential as reference
This investment strategy will use individual stock upside potential as reference, regardless of overall market movement.
In this strategy, investor will decide based on individual stock upside potential for timing to buy or sell individual stock.
When an individual stock is sold, proceed from the stock sold will be reinvested in another individual stock where upside potential is meeting buying criteria.
Assume an investor with $100,000 investment fund is using the criteria of 70% upside potential as buying signal and 30% upside potential as selling signal.
From the table, in month 1, only stock A, D, E and F fall within the criteria. Thus, fund of $100,000 will be invested equally among these 4 stocks at $25,000 each.
In month 2, although stock I and stock J is above 70% upside potential, which triggering buy signal; but as all investment fund is allocated to Stock A, D, E and F, no fund is left to invest in stock I and J.
In month 6, Stock F with potential upside % falls below 30% triggered selling signal, while Stock A with upside potential above 70% triggered buying signal. Stock F will be sold and proceed from the sales will be invested in Stock A. This increase stock A investment to $59,451.
In month 9, Stock D with potential upside % fell to 29% and triggered selling signal. Stock D will be sold and proceed from the sales of $31,175 will be kept as cash until investment opportunity emerged.
The investor will hold 100% cash when all stocks fell below 30% selling signal while no stocks go beyond 70% upside potential to trigger buying signal.
Advantages:
☺ Potential higher rate of return through active portfolio management.
☺ Always “ In Play”
Disadvantages:
☺ Required closely follow through changes in each individual stocks and prompt buying or selling decision when signal triggered.
☺ Potential higher transaction turnover, which increase overall investment cost.
☺ Higher risk as focuses on individual stock or small number of stocks minimizes diversification effects.

☺ Easy to implement
☺ Do not required closely follow through in market changes
☺ Passive investment strategy which does not require frequent transaction.
☺ Lower risk through diversification effects.
Disadvantages:
☺ Return might be lower as compare to aggressive investment strategy.
Use individual stock upside potential as reference
This investment strategy will use individual stock upside potential as reference, regardless of overall market movement.
In this strategy, investor will decide based on individual stock upside potential for timing to buy or sell individual stock.
When an individual stock is sold, proceed from the stock sold will be reinvested in another individual stock where upside potential is meeting buying criteria.
Assume an investor with $100,000 investment fund is using the criteria of 70% upside potential as buying signal and 30% upside potential as selling signal.
From the table, in month 1, only stock A, D, E and F fall within the criteria. Thus, fund of $100,000 will be invested equally among these 4 stocks at $25,000 each.
In month 2, although stock I and stock J is above 70% upside potential, which triggering buy signal; but as all investment fund is allocated to Stock A, D, E and F, no fund is left to invest in stock I and J.
In month 6, Stock F with potential upside % falls below 30% triggered selling signal, while Stock A with upside potential above 70% triggered buying signal. Stock F will be sold and proceed from the sales will be invested in Stock A. This increase stock A investment to $59,451.
In month 9, Stock D with potential upside % fell to 29% and triggered selling signal. Stock D will be sold and proceed from the sales of $31,175 will be kept as cash until investment opportunity emerged.
The investor will hold 100% cash when all stocks fell below 30% selling signal while no stocks go beyond 70% upside potential to trigger buying signal.
Advantages:
☺ Potential higher rate of return through active portfolio management.
☺ Always “ In Play”
Disadvantages:
☺ Required closely follow through changes in each individual stocks and prompt buying or selling decision when signal triggered.
☺ Potential higher transaction turnover, which increase overall investment cost.
☺ Higher risk as focuses on individual stock or small number of stocks minimizes diversification effects.
Use individual stock upside potential for stock selection and OVERALL market upside potential for fund allocation
This investment strategy will use individual stock upside potential as reference for buying or selling signal while using market OVERALL upside potential to allocated fund between stock and cash.
In this strategy, investor will decide based on individual stock upside potential for timing to buy or sell individual stock; investor will base on OVERALL market upside potential to allocate investment fund , where a relationship between OVERALL market upside % and fund allocation need to be established.
When an individual stock is sold, proceed from the stock sold will be either reinvested in another stock where upside potential is meeting buying criteria or holding cash, depending on fund allocation.
Assume an investor with $100,000 investment fund is using the criteria of 70% upside potential as buying signal and 30% upside potential as selling signal. The investor will allocate 100% fund into stock investing when upside potential at 70% level and reduce linearly to 0% when upside potential at 30% level.
This investment strategy will use individual stock upside potential as reference for buying or selling signal while using market OVERALL upside potential to allocated fund between stock and cash.
In this strategy, investor will decide based on individual stock upside potential for timing to buy or sell individual stock; investor will base on OVERALL market upside potential to allocate investment fund , where a relationship between OVERALL market upside % and fund allocation need to be established.
When an individual stock is sold, proceed from the stock sold will be either reinvested in another stock where upside potential is meeting buying criteria or holding cash, depending on fund allocation.
Assume an investor with $100,000 investment fund is using the criteria of 70% upside potential as buying signal and 30% upside potential as selling signal. The investor will allocate 100% fund into stock investing when upside potential at 70% level and reduce linearly to 0% when upside potential at 30% level.
From the table, in month 1, only stock A, D, E and F fall within the criteria. As OVERALL upside potential at 70% level, 100% of investment fund will be invested in stock. Thus, fund of $100,000 will be allocated equally among these 4 stocks at $25,000 each.
In month 2, as OVERALL upside potential dropped to 65% , investment fund allocated to stock will be reduce to 87.5% ( $87,500). Stock F with lowest upside potential of 51% among Stock A, D, E and F will be sold partially to cash out $12,500.
In month 3, as OVERALL upside potential dropped to 60% , investment fund allocated to stock will be further reduce to 75% ( $75,000). Stock F with lowest upside potential of 45% among Stock A, D, E and F will be sold partially to cash out another $12,500.
In month 4, as OVERALL upside potential dropped to 55% , investment fund allocated to stock will be further reduce to 62.5% ( $62,500). Stock F with lowest upside potential of 36% among Stock A, D, E and F will be sold partially to cash out another $12,500. As Stock F is only capable to release $5,460, the next lowest upside potential stock will be sold to complete the cash out of $12,500. Stock D with next lowest upside potential of 56% among Stock A, D and E, will be sold partially.
In month 5, as OVERALL upside potential dropped to 50% , investment fund allocated to stock will be further reduce to 50% ( $50,000). Stock D with lowest upside potential of 51% among Stock A, D and E, will be sold partially to cash out $12,500.
In month 6, as OVERALL upside potential dropped to 45% , investment fund allocated to stock will be further reduce to 37.50% ( $37,500). Stock D with lowest upside potential of 35% among Stock A, D and E will be sold partially to release another $12,500. As Stock D is only capable to release $9,085, the next lowest upside potential stock will be sold to complete the cash released of $12,500. Stock E with next lowest upside potential of 45% as compare to Stock A, will be sold partially.
In month 7, as OVERALL upside potential dropped to 40% , investment fund allocated to stock will be reduce to 25% ( $25,000). Stock A with lower upside potential of 55% as compare to Stock E, will be sold partially to release $12,500.
In month 8, as OVERALL upside potential dropped to 35% , investment fund allocated to stock will be further reduce to 12.5% ( $12,500). Stock E with lower upside potential of 51% as compare to Stock A, will be sold partially to release $12,500.
In month 9, as OVERALL upside potential dropped to 30% , investment fund allocated to stock will be further reduce to 0% ( $0). Both Stock A and Stock E will be fully sold.
With 100% cash in hand , investor can decide either to stay away from stock market until OVERALL upside potential back to 70% level or continue to be “ IN PLAY” when OVERALL upside potential back to 35% by allocating $14,599 ( 12.5% of $116,792) to stock investment
Advantages:
☺ More conservative strategy through asset allocation strategy with more cash allocated into stock when upside potential is high.
☺ Always “ In Play”
Disadvantages:
☺ Required closely follow through changes in each individual stocks and prompt decision on buying or selling when signal triggered.
☺ Need close monitoring on market indicator changes.
☺ Potential higher transaction turnover, which increase overall investment cost.
☺ Potential lower return.
In month 2, as OVERALL upside potential dropped to 65% , investment fund allocated to stock will be reduce to 87.5% ( $87,500). Stock F with lowest upside potential of 51% among Stock A, D, E and F will be sold partially to cash out $12,500.
In month 3, as OVERALL upside potential dropped to 60% , investment fund allocated to stock will be further reduce to 75% ( $75,000). Stock F with lowest upside potential of 45% among Stock A, D, E and F will be sold partially to cash out another $12,500.
In month 4, as OVERALL upside potential dropped to 55% , investment fund allocated to stock will be further reduce to 62.5% ( $62,500). Stock F with lowest upside potential of 36% among Stock A, D, E and F will be sold partially to cash out another $12,500. As Stock F is only capable to release $5,460, the next lowest upside potential stock will be sold to complete the cash out of $12,500. Stock D with next lowest upside potential of 56% among Stock A, D and E, will be sold partially.
In month 5, as OVERALL upside potential dropped to 50% , investment fund allocated to stock will be further reduce to 50% ( $50,000). Stock D with lowest upside potential of 51% among Stock A, D and E, will be sold partially to cash out $12,500.
In month 6, as OVERALL upside potential dropped to 45% , investment fund allocated to stock will be further reduce to 37.50% ( $37,500). Stock D with lowest upside potential of 35% among Stock A, D and E will be sold partially to release another $12,500. As Stock D is only capable to release $9,085, the next lowest upside potential stock will be sold to complete the cash released of $12,500. Stock E with next lowest upside potential of 45% as compare to Stock A, will be sold partially.
In month 7, as OVERALL upside potential dropped to 40% , investment fund allocated to stock will be reduce to 25% ( $25,000). Stock A with lower upside potential of 55% as compare to Stock E, will be sold partially to release $12,500.
In month 8, as OVERALL upside potential dropped to 35% , investment fund allocated to stock will be further reduce to 12.5% ( $12,500). Stock E with lower upside potential of 51% as compare to Stock A, will be sold partially to release $12,500.
In month 9, as OVERALL upside potential dropped to 30% , investment fund allocated to stock will be further reduce to 0% ( $0). Both Stock A and Stock E will be fully sold.
With 100% cash in hand , investor can decide either to stay away from stock market until OVERALL upside potential back to 70% level or continue to be “ IN PLAY” when OVERALL upside potential back to 35% by allocating $14,599 ( 12.5% of $116,792) to stock investment
Advantages:
☺ More conservative strategy through asset allocation strategy with more cash allocated into stock when upside potential is high.
☺ Always “ In Play”
Disadvantages:
☺ Required closely follow through changes in each individual stocks and prompt decision on buying or selling when signal triggered.
☺ Need close monitoring on market indicator changes.
☺ Potential higher transaction turnover, which increase overall investment cost.
☺ Potential lower return.
In summary, each strategy has it own advantage and disadvantage, incorporated into the strategy itself. Investor is advice to discover the strategy which is most suitable to individual risk and return objective and constraints profile. While implementing the strategy, follow the criteria promptly and in discipline manner.